VILLAGE Net Worth & Earnings (2025)

VILLAGE, a captivating force in the digital content arena, has captured the hearts of millions with its authentic portrayal of traditional village cooking. Known for its engaging and heartwarming videos, the Village Cooking Channel (VCC) has become a cultural phenomenon, drawing viewers from all corners of the globe. This family-run channel, rooted in the rich culinary traditions of Tamil Nadu, India, offers a unique glimpse into the art of cooking that transcends generations.

With a subscriber base that continues to grow, VILLAGE has not only become a beloved platform for food enthusiasts but also a symbol of cultural pride. The channel's ability to connect with audiences through its genuine content has led to significant financial success. According to estimates from Net Worth Spot, VILLAGE's net worth is believed to be around $196 thousand, with potential earnings reaching as high as $274.4 thousand. This impressive valuation underscores the channel's influence and the widespread appeal of its content.

VILLAGE is one of the most-viewed creators on YouTube, boasting 106 thousand subscribers. The YouTube channel VILLAGE was founded in 2010 and is located in Greece.

One common question we hear is: What is VILLAGE's net worth or how much does VILLAGE earn? No one beyond VILLAGE really knows, that said, here's what we think.

What is VILLAGE's net worth?

VILLAGE has an estimated net worth of about $196 thousand.

VILLAGE's acutualized net worth is not publicly reported, but networthspot.com thinks it to be near $196 thousand.

Net Spot Worth's estimate only uses one income stream though. VILLAGE's net worth may possibly be higher than $196 thousand. Considering these additional sources of income, VILLAGE could be worth closer to $274.4 thousand.

How much does VILLAGE earn?

VILLAGE earns an estimated $49 thousand a year.

You may be thinking: How much does VILLAGE earn?

When we look at the past 30 days, VILLAGE's channel attracts 816.6 thousand views each month and more than 27.2 thousand views each day.

If a channel is monetized through ads, it earns money for every thousand video views. YouTubers can earn an average of between $3 to $7 per thousand video views. If VILLAGE is within this range, Net Worth Spot estimates that VILLAGE earns $3.3 thousand a month, totalling $49 thousand a year.

Some YouTube channels earn even more than $7 per thousand video views. On the higher end, VILLAGE could possibly make as high as $88.2 thousand a year.

However, it's rare for influencers to rely on a single source of revenue. Additional revenue sources like sponsorships, affiliate commissions, product sales and speaking gigs may generate much more revenue than ads.

How Does VILLAGE Make Money?

The Village Cooking Channel (VCC) has carved out a profitable niche in the digital landscape. Its revenue streams are diverse, allowing the channel to thrive while staying true to its roots.

First and foremost, VCC generates income through YouTube's Partner Program. This program allows creators to earn money from ads displayed on their videos. With millions of views per video, the ad revenue can be substantial. The channel's most popular videos, like the "Watermelon Juice" clip, have amassed hundreds of millions of views, translating to significant earnings.

In addition to ad revenue, VCC has attracted sponsorship deals. Brands looking to reach a large audience often seek partnerships with popular channels. While VCC has received numerous sponsorship offers, they have chosen to maintain the authenticity of their content by selectively partnering with brands that align with their values.

Merchandising is another avenue for revenue. VCC has the potential to create and sell branded products, such as cooking utensils or apparel, that resonate with their audience. This not only generates income but also strengthens the community around the channel.

Moreover, VCC's influence extends beyond YouTube. The channel has made appearances in films, which can lead to additional income through royalties or promotional deals. Their participation in mainstream media helps to elevate their brand and attract new viewers.

Lastly, the channel's commitment to community service enhances its reputation. By donating food to local charities and supporting community initiatives, VCC builds goodwill. This positive image can lead to increased viewership and, consequently, higher revenue.

In summary, VCC's financial success stems from a combination of ad revenue, sponsorships, potential merchandising, media appearances, and a strong community focus. This multifaceted approach allows the channel to thrive while staying connected to its cultural roots.

Life Beyond the Lens: The Personal Side of VILLAGE

The VILLAGE brand, particularly known through the Village Cooking Channel (VCC), is not just about cooking; it embodies a lifestyle deeply rooted in community and tradition. The channel is run by a close-knit family, including brothers V. Subramanian, V. Ayyanar, and V. Murugesan, along with their cousin T. Muthumanickam and brother-in-law G. Tamilselvan. At the helm is their grandfather, M. Periyathambi, a former chef and well-respected caterer in their village of Chinna Veeramangalam, Tamil Nadu.

Life for the VILLAGE team revolves around their cultural heritage. They often film in open fields, using traditional cooking methods and equipment. This connection to their roots is evident in every video, where the joy of cooking and sharing meals is palpable. After filming, the team enjoys the food together, fostering a sense of unity and gratitude. They also extend their generosity by donating meals to local old-age homes and orphanages, reinforcing their commitment to community welfare.

Despite their rising fame, the family remains grounded. They prioritize authenticity in their content, often refusing sponsorships that could compromise their vision. This dedication to their craft has not only garnered them millions of subscribers but has also created a ripple effect in their village, inspiring others to embrace their culinary traditions.

In their personal lives, the members of VILLAGE balance their online presence with family responsibilities. They often engage in community activities, ensuring that their success benefits those around them. Their lifestyle reflects a blend of modernity and tradition, where technology meets age-old practices, creating a harmonious existence that resonates with viewers worldwide.

Roots of Tradition: The Early Life and Background of VILLAGE

The VILLAGE brand, widely recognized through its YouTube channel, has deep roots in the rich culinary traditions of Tamil Nadu, India. Known formally as the Village Cooking Channel (VCC), it is a family-run venture that showcases the art of traditional village cooking. The channel is operated by a close-knit group of family members, including brothers V. Subramanian, V. Ayyanar, and V. Murugesan, along with their cousin T. Muthumanickam and brother-in-law G. Tamilselvan. At the helm is their grandfather, M. Periyathambi, a former chef and well-respected caterer in their village of Chinna Veeramangalam, Pudukkottai.

VCC's content is a celebration of age-old cooking methods, emphasizing the use of traditional vessels and techniques. The team films their cooking sessions in open fields, creating a rustic and authentic atmosphere that resonates with viewers. This approach not only highlights the culinary skills passed down through generations but also fosters a sense of community and connection to their heritage.

After filming, the family shares the meals they prepare, often distributing the food to local old-age homes and orphanages. This charitable aspect of their work reflects their commitment to giving back to the community, further endearing them to their audience.

As of November 2023, VCC has garnered an impressive following, with 22.9 million subscribers on YouTube. This remarkable growth is a testament to the channel's ability to connect with viewers who appreciate the simplicity and authenticity of village life. The channel's unique blend of culture, tradition, and community spirit has made it a beloved platform for food enthusiasts and cultural explorers alike.

The Meteoric Ascent of VILLAGE: A Culinary Phenomenon

The Village Cooking Channel, commonly referred to as VILLAGE, has taken the digital landscape by storm. This Indian Tamil language YouTube channel, which specializes in traditional village cooking, has captivated audiences with its authentic and heartwarming content. The channel's rise to fame can be attributed to several key factors that resonate deeply with viewers around the globe.

Initially launched with humble beginnings, VILLAGE quickly gained traction due to its unique approach to showcasing traditional cooking methods. The channel features a family of cooks, led by their grandfather, M. Periyathambi, who is a well-known caterer in their village. The use of traditional vessels and open-air cooking techniques sets VILLAGE apart from other culinary channels. This authenticity struck a chord with viewers, leading to a rapid increase in subscribers.

One pivotal moment in VILLAGE's journey was the collaboration with prominent political figure Rahul Gandhi in January 2021. His participation in a cooking video not only brought significant media attention but also introduced the channel to a wider audience. This event marked a turning point, propelling VILLAGE into the spotlight and solidifying its status as a cultural touchstone.

As of November 2023, VILLAGE boasts an impressive 22.9 million subscribers, making it the first Tamil YouTube channel to receive the prestigious Diamond Creator Award. The channel's videos have garnered millions of views, with several surpassing the 100 million mark. The most popular video, featuring watermelon juice, has amassed an astonishing 225 million views, showcasing the channel's ability to engage and entertain a diverse audience.

VILLAGE's rise to fame is not just about numbers; it reflects a broader cultural movement that celebrates traditional cooking and community spirit. The channel has become a symbol of pride for many, highlighting the rich culinary heritage of rural India while fostering a sense of connection among viewers worldwide.

Celebrating Milestones: The Major Achievements of VILLAGE

The Village Cooking Channel (VCC), widely known as VILLAGE, has made significant strides since its inception. This Indian Tamil language YouTube channel has become a beacon of traditional cooking, showcasing the rich culinary heritage of rural India. With a unique approach to food preparation, VILLAGE has garnered a massive following and numerous accolades.

One of the channel's most notable achievements is its impressive subscriber count. As of November 2023, VCC boasts 22.9 million subscribers, making it the first Tamil YouTube channel to receive the prestigious Diamond Creator Award. This recognition is a testament to the channel's popularity and the engaging content it provides.

VILLAGE has also produced several videos that have crossed the 100 million views mark, with the 'Watermelon Juice' video standing out as the most popular, amassing an astounding 225 million views. Such viewership not only highlights the channel's reach but also its ability to resonate with audiences worldwide.

In addition to its online success, VILLAGE has made a positive impact on the community. The channel's team, led by their grandfather and former chef M. Periyathambi, often donates food prepared in their videos to local old-age homes and orphanages. This commitment to giving back has further endeared them to their audience.

VILLAGE's influence extends beyond YouTube. The channel gained additional recognition when Indian politician Rahul Gandhi joined them for an outdoor cooking session, which significantly boosted their visibility. Furthermore, their unique style earned them the Black Sheep Digital Award for Best Food Programme in February 2021, along with the Behindwoods Gold Best Digital Content Creator award in the same year.

With a blend of tradition, community spirit, and innovative content, VILLAGE continues to achieve remarkable milestones, solidifying its place as a leader in the culinary content space.

Frequently Asked Questions about VILLAGE

What is VILLAGE's net worth?

VILLAGE has an estimated net worth of about $196 thousand.

While the actual net worth of VILLAGE is not publicly reported, Net Worth Spot estimates it to be around $196 thousand. However, this estimate only considers one income stream. Therefore, VILLAGE's net worth could potentially be higher than $196 thousand. Taking into account additional sources of income, VILLAGE might be worth closer to $274.4 thousand.

How much does VILLAGE earn annually?

VILLAGE earns an estimated $49 thousand a year.

In the past 30 days, VILLAGE's channel attracted 816.6 thousand views, averaging more than 27.2 thousand views each day. If monetized through ads, VILLAGE could earn between $3 to $7 per thousand views. Based on this, Net Worth Spot estimates that VILLAGE earns approximately $3.3 thousand a month, totaling $49 thousand a year.

What are the sources of VILLAGE's income?

VILLAGE generates income through various channels. Primarily, it earns from YouTube's Partner Program via ad revenue. Additionally, sponsorship deals and potential merchandising contribute to its earnings. The channel also benefits from media appearances and community-focused initiatives, which enhance its reputation and viewership.

Source: Net Worth Spot

What is the Village Cooking Channel (VCC)?

The Village Cooking Channel, commonly known as VCC, is an Indian Tamil language YouTube channel that showcases traditional village food cooking in open fields. It has gained immense popularity for its unique content and has over 22.9 million subscribers as of November 2023.

Who runs the Village Cooking Channel?

The channel is operated by a family team, including brothers V. Subramanian, V. Ayyanar, V. Murugesan, their cousin T. Muthumanickam, and their brother-in-law G. Tamilselvan, all led by their grandfather, M. Periyathambi, a former chef and well-known caterer in their village.

What type of cooking methods are used in VCC videos?

VCC employs traditional cooking methods using traditional vessels and cauldrons, without any modern equipment. The videos often feature large-scale cooking of various dishes, emphasizing the authenticity of village culinary practices.

What happens to the food cooked in VCC videos?

After filming, the team shares the food among themselves and then serves it at old-age homes and orphanages in their village, promoting a sense of community and charity.

What notable achievements has VCC accomplished?

VCC was the first Tamil YouTube channel to receive the Diamond Creator Award and has several videos with over 100 million views, including the popular 'Watermelon Juice' video, which has 225 million views as of November 2023.

How has VCC contributed to the community?

In addition to providing food to local orphanages and old-age homes, VCC has donated to relief funds during the COVID-19 pandemic and has supported various community initiatives, including medical expenses for the elderly in their village.

What awards has VCC received?

The channel has won several accolades, including the Black Sheep Digital Award for Best Food Programme in February 2021 and The Behindwoods Gold Best Digital Content Creator award in the same year.

How did VCC gain popularity?

VCC's popularity surged after notable events, such as Rahul Gandhi joining their outdoor cooking for mushroom biryani, which attracted significant attention to the channel.

What is the significance of VCC in the context of rural cooking channels?

VCC is part of a growing trend in South Asia where rural communities are using platforms like YouTube to showcase and monetize their unique food cultures, thereby gaining visibility and creating economic opportunities for local residents.