100 Thieves Net Worth & Earnings

Updated April 1, 2024

The Birth of a Gaming Giant

Established in 2017 by Matthew "Nadeshot" Haag and Dan Gilbert, owner of the Cleveland Cavaliers, 100 Thieves quickly became a name synonymous with success in the esports arena. This California-based organization has expanded rapidly, showcasing their prowess in a multitude of competitive gaming titles.

Valorant: A New Frontier

In June 2020, 100 Thieves made a strategic entry into Valorant, signing former CS: GO pro Hiko and assembling a formidable team. Their dedication paid off with impressive performances in major tournaments, including a top-4 finish at the VCT 2021: Stage 3 Masters Berlin.

Expanding Their Reach

100 Thieves has not only excelled in Valorant but also fields competitive rosters across various games, including League of Legends and Call of Duty. Their commitment to excellence is evident in their consistent participation and victories in high-stakes competitions.

Content Creation and Community Engagement

With a robust YouTube presence and a growing Twitch following, 100 Thieves engages a global audience. Their content creators contribute to a vibrant community, sharing the thrills of esports with fans around the world.

Strategic Partnerships and Growth

100 Thieves has attracted a host of sponsors, reflecting their status as a premier esports organization. Their strategic partnerships and successful funding rounds have propelled them to new heights, marking them as a force to be reckoned with in the esports industry.

100 Thieves is a popular Gaming channel on YouTube. It has attracted 1.53 million subscribers. The channel launched in 2017 and is based in the United States.

So, you may be asking: What is 100 Thieves's net worth? And how much does 100 Thieves earn? Only 100 Thieves really knows for sure, but we can make some excellent estimates through data from YouTube.

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100 Thieves net worth
100 Thieves earnings

What is 100 Thieves's net worth?

100 Thieves has an estimated net worth of about $708.02 thousand.

NetWorthSpot.com's data suggests 100 Thieves's net worth to be around $708.02 thousand. Although 100 Thieves's finalized net worth is not known. Our website's highly regarded opinion predicts 100 Thieves's net worth at $708.02 thousand, however 100 Thieves's finalized net worth is not publicly available.

Net Spot Worth's estimate only uses one source of revenue though. 100 Thieves's net worth may possibly be higher than $708.02 thousand. Considering these additional income sources, 100 Thieves may be worth closer to $991.23 thousand.

1. Sponsorships

Over the years, 100 Thieves has accumulated a variety of sponsors for their various esports teams. Some of their most popular sponsors include Cash App, AT&T, JBL, Truly Hard Seltzer, Twisted Tea, Chipotle, Grubhub, Lexus, and Heineken. These partnerships not only provide financial support but also help to increase brand visibility for both 100 Thieves and their sponsors.

2. Funding Rounds

100 Thieves has successfully completed several funding rounds, which have contributed to their additional revenue streams. In November 2017, the organization received a multimillion-dollar investment from Dan Gilbert, the owner of the NBA team Cleveland Cavaliers. In October 2018, 100 Thieves completed their Series A funding round, with Scooter Braun and Drake becoming co-owners of the company. They raised a combined amount of $25 million. In July 2019, 100 Thieves completed their Series B funding round, led by Artist Capital Management, raising $35 million. In December 2021, 100 Thieves completed their Series C funding round, raising a total of $60 million. These funding rounds have allowed 100 Thieves to expand their operations and invest in their esports teams.

3. Content Creation

100 Thieves has a strong presence on YouTube and Twitch, where they release content and stream gameplay. Their YouTube channel has 1.53 million subscribers and has garnered over 250 million views since its formation in 2017. The organization also has a fleet of content creators who stream on Twitch and other platforms. While the total earnings from YouTube and Twitch are unknown, these platforms provide additional revenue through ad revenue, sponsorships, and donations from viewers.

4. Merchandise

100 Thieves has a dedicated merchandise line that includes apparel, accessories, and collectibles. Fans can purchase items such as t-shirts, hoodies, hats, and mousepads, all branded with the 100 Thieves logo. The organization regularly releases limited-edition drops, collaborating with popular brands and designers to create unique and sought-after merchandise. The sales from their merchandise line contribute to their overall revenue.

Overall, 100 Thieves has diversified their revenue sources beyond YouTube through sponsorships, funding rounds, content creation, merchandise sales, and esports earnings. These additional revenue streams have helped the organization grow and establish itself as one of the most successful esports organizations in the world.

How much does 100 Thieves earn?

100 Thieves earns an estimated $177.01 thousand a year.

Many fans ask how much does 100 Thieves earn?

When we look at the past 30 days, 100 Thieves's channel attracts 2.95 million views each month and more than 98.34 thousand views each day.

YouTube channels that are monetized earn revenue by playing ads. On average, YouTube channels earn between $3 to $7 for every one thousand video views. With this data, we predict the 100 Thieves YouTube channel generates $11.8 thousand in ad revenue a month and $177.01 thousand a year.

Some YouTube channels earn even more than $7 per thousand video views. Optimistically, 100 Thieves could possibly earn as much as $318.61 thousand a year.

However, it's unusual for YouTubers to rely on a single source of revenue. Additional revenue sources like sponsorships, affiliate commissions, product sales and speaking gigs may generate much more revenue than ads.