This Old House Net Worth & Earnings (2025)

This Old House is a name that resonates with anyone interested in home improvement. Since its inception in 1979, it has grown from a simple television series into a multifaceted brand. Known for its engaging approach to home renovation, This Old House has become a trusted source of information and inspiration for homeowners and DIY enthusiasts alike.

Over the years, the brand has expanded its reach beyond television, embracing print and digital media. This Old House magazine, launched in 1995, offered readers a wealth of tips and inspiration until its discontinuation in 2024. The brand's YouTube channel, with over 2 million subscribers, continues to provide valuable content to a global audience.

Financially, This Old House has built a robust business model. With revenue streams ranging from television sponsorships to digital content, the brand has established a strong presence in the home improvement sector. Estimates suggest that This Old House Ventures, LLC, the parent company, has a net worth between $50 million and $100 million. However, some sources propose a more modest figure, estimating the brand's net worth at around $489.7 thousand, with potential earnings reaching up to $685.6 thousand.

Regardless of the exact numbers, This Old House remains a significant player in the industry, continuing to educate and inspire homeowners across generations.

Estimating the Worth of a Home Improvement Icon

This Old House has established itself as a significant player in the home improvement media landscape. With its long-standing presence, the brand has amassed considerable financial success. While exact figures can be elusive, estimates suggest that This Old House Ventures, LLC, the parent company, has a net worth in the range of $50 million to $100 million.

The brand's revenue streams are diverse, contributing to its overall financial health. The television series, which airs on PBS, garners substantial viewership, translating into advertising revenue. Additionally, This Old House magazine, which was published until 2024, had a circulation of over 950,000, further enhancing its financial portfolio. The website, ThisOldHouse.com, serves as a hub for DIY enthusiasts, attracting millions of visitors and generating income through affiliate marketing and sponsored content.

Moreover, partnerships with major brands like The Home Depot and GMC have provided significant underwriting support, bolstering the brand's financial standing. The acquisition by Roku in 2021 has also opened new avenues for revenue through streaming services, allowing This Old House to reach a broader audience.

In summary, This Old House is not just a beloved television show; it is a thriving business entity with a net worth that reflects its influence and success in the home improvement sector.

YouTubers can earn an average of between $3 to $7 per thousand video views.

How Does This Old House Make Money?

This Old House generates revenue through a variety of channels, capitalizing on its strong brand presence in home improvement. Here are the primary ways it earns income:

• Television Sponsorships: The show is underwritten by major brands like The Home Depot and GMC. These sponsorships provide significant funding, allowing the show to produce high-quality content while promoting the sponsors' products.
• Advertising Revenue: As a popular PBS program, This Old House attracts a large audience. This viewership translates into advertising dollars, especially during commercial breaks and on streaming platforms.
• Merchandising: The brand has expanded into merchandise, offering tools, home improvement products, and branded items. This not only enhances brand loyalty but also creates additional revenue streams.
• Digital Content: The This Old House website and YouTube channel provide a wealth of free content. However, they also feature sponsored content and product placements, which contribute to the overall revenue.
• Magazine Sales: Although the magazine was discontinued in 2024, it previously reached millions of readers. The magazine generated income through subscriptions and advertising, further solidifying the brand's presence in the home improvement sector.
• Live Events and Workshops: The brand hosts live events and workshops, allowing fans to engage directly with the hosts and experts. These events often include ticket sales and sponsorships, adding to the revenue.

By diversifying its income sources, This Old House has built a sustainable business model that continues to thrive in the competitive home improvement market.

The Origins of a Home Improvement Icon

This Old House began its journey in 1979, emerging from the creative minds at WGBH-TV in Boston. Initially conceived as a limited series, it quickly captured the attention of viewers with its engaging approach to home renovation. The show was designed to follow real-life remodeling projects, showcasing the challenges and triumphs of homeowners as they transformed their spaces. This innovative format set the stage for a new genre of television, blending education with entertainment.

As the series gained traction, it became a staple on PBS, resonating with audiences who were eager to learn about home improvement. The show’s original host, Bob Vila, became a household name, guiding viewers through various renovation processes. His charisma and expertise helped demystify the often intimidating world of home repairs, making it accessible to the average homeowner.

Over the years, This Old House expanded its reach beyond television. The brand launched a magazine in 1995, further solidifying its position as a trusted source for home improvement advice. The magazine complemented the television series, offering readers in-depth articles, tips, and inspiration for their own projects.

As the digital age progressed, This Old House adapted to new platforms, launching a YouTube channel that provided a wealth of video content. This channel allowed the brand to connect with a younger audience, offering expert advice on everything from basic repairs to complex renovations. The evolution of This Old House reflects its commitment to educating and inspiring homeowners across generations.

The Ascent of This Old House: A Cultural Phenomenon in Home Improvement

This Old House began its journey in 1979 as a modest television series on PBS, produced by WGBH-TV in Boston. Initially, it was a thirteen-part series that showcased the renovation of older homes, focusing on the hands-on efforts of homeowners and expert contractors. The show quickly gained traction, captivating audiences with its practical advice and relatable projects. It was one of the first home improvement shows to air nationally, setting a precedent for future programs in the genre.

As the years progressed, This Old House evolved into a staple of American television. The show transitioned from focusing solely on modest renovations to featuring high-end, luxury homes. This shift allowed it to reach a broader audience, appealing to both DIY enthusiasts and those interested in upscale home design. The charismatic hosts, including the original host Bob Vila, and later Steve Thomas and Kevin O'Connor, contributed to the show's charm and relatability.

In 1995, the brand expanded its reach by launching This Old House magazine, further solidifying its status as a trusted source for home improvement advice. The magazine provided readers with in-depth articles, tips, and inspiration, complementing the television series. This multi-platform approach helped This Old House become a household name, synonymous with home renovation and improvement.

The rise of digital media brought new opportunities for This Old House. The brand embraced the online landscape by launching its YouTube channel, which features a wealth of content, including how-to videos, expert advice, and product reviews. This channel has attracted millions of subscribers, allowing the brand to connect with a younger audience eager for accessible home improvement guidance.

Today, This Old House stands as a cultural icon, celebrated for its contributions to home improvement television. Its blend of expert knowledge, engaging storytelling, and practical advice has made it a beloved resource for homeowners and DIY enthusiasts alike. The show's legacy continues to thrive, inspiring new generations to take on their own home improvement projects.

Major Milestones in the Legacy of This Old House

This Old House has carved a significant niche in the home improvement landscape since its inception. The brand has achieved numerous milestones that highlight its influence and popularity.

First airing in 1979, This Old House was one of the pioneering home improvement shows on national television. It quickly became a staple on PBS, captivating audiences with its engaging format and practical advice. Over the years, the show has garnered a remarkable 17 Emmy Awards, showcasing its excellence in television production and content.

In addition to its television success, This Old House expanded into print with the launch of its magazine in 1995. The magazine became a trusted resource for homeowners, offering tips, inspiration, and how-to guides. Although it was discontinued in 2024, it had a circulation of over 950,000, reaching millions of readers each month.

The brand's reach extends beyond traditional media. This Old House has embraced the digital age with a robust online presence, including a popular YouTube channel. The channel features expert advice on home improvement, DIY projects, and product reviews, attracting millions of subscribers and views. This adaptability has allowed the brand to remain relevant in a rapidly changing media landscape.

Moreover, This Old House has inspired a series of spin-offs, including Ask This Old House, which addresses viewer-submitted home improvement questions. This format has proven successful, leading to its own Emmy nominations and a dedicated fan base.

In 2019, This Old House celebrated its 40th anniversary with a retrospective series, revisiting some of its most memorable projects. This celebration not only honored its legacy but also reinforced its status as a cultural icon in home improvement.

As This Old House continues to evolve, it remains a trusted source for homeowners and DIY enthusiasts alike, solidifying its place in the home improvement industry.

Frequently Asked Questions about This Old House

What is the estimated net worth of This Old House?

This Old House Ventures, LLC, the parent company, has an estimated net worth ranging from $50 million to $100 million. This figure reflects the brand's significant presence in the home improvement media landscape. The exact numbers can vary, but the brand's financial success is evident.

How does This Old House generate its revenue?

This Old House earns money through various channels. Key sources include television sponsorships, advertising revenue, and merchandising. The show is underwritten by major brands like The Home Depot and GMC, which provides substantial funding. Additionally, the website and digital content contribute to income through affiliate marketing and sponsored content.

What factors contribute to This Old House's financial success?

Several factors contribute to the financial success of This Old House. Its long-standing television series attracts a large audience, leading to significant advertising revenue. Partnerships with major brands and the acquisition by Roku have also opened new revenue streams. Furthermore, the brand's diverse income sources, including live events and workshops, enhance its overall financial health.

What is This Old House?

This Old House is an American home improvement media brand that produces television shows, a magazine, and a website. It is headquartered in Stamford, Connecticut, and the television series airs on PBS, focusing on remodeling projects of houses over a series of weekly episodes.

Who are the hosts of This Old House?

The current host of This Old House is Kevin O'Connor, who took over in 2003. Previous hosts include Bob Vila, who was the original host from 1979 to 1989, and Steve Thomas, who hosted from 1989 to 2003.

What type of content can I find on the This Old House YouTube channel?

The This Old House YouTube channel provides expert advice on home improvement, remodeling, upgrades, tools, and products. It features various projects and tips to help homeowners tackle their own renovations.

What is Ask This Old House?

Ask This Old House is a spinoff of the original show that addresses home improvement questions from viewers. It features familiar faces from This Old House and includes on-site visits to help homeowners with their projects.

How can I watch This Old House?

You can watch This Old House on PBS and also stream episodes for free on The Roku Channel. New episodes are released regularly, and past episodes are available for viewing as well.

What is the history of This Old House?

This Old House began in 1979 as a thirteen-part series and has since grown into a cultural icon, producing numerous spin-offs, a magazine, and a significant online presence. The show has won multiple Emmy Awards and has evolved to include a variety of home renovation projects.

What types of projects does This Old House feature?

This Old House features a wide range of home renovation projects, from restoring historic homes to modernizing older houses. Each season typically includes several unique construction projects that showcase different styles and techniques.

Is This Old House available in high definition?

Yes, since the 2007-2008 season, This Old House and Ask This Old House have been presented in high-definition television format.

What is the This Old House magazine?

This Old House magazine was first published in 1995 and provided readers with home improvement tips, inspiration, and how-to projects. However, it was discontinued in 2024.

How can I get updates and news from This Old House?

You can subscribe to the This Old House Insider Newsletter to receive exclusive stories, tips, and behind-the-scenes information delivered directly to your inbox.