Not What You Think Net Worth & Earnings (2025)

Not What You Think has rapidly become a sensation on YouTube, captivating millions with its engaging and informative content. Co-founded by Tuxton and Rodney, this channel has carved out a niche in military technology, offering viewers a fresh perspective on complex topics. Their unique blend of humor and insight has resonated with audiences, propelling them to significant popularity. With a subscriber base that continues to grow, Not What You Think stands as a testament to the power of creativity and adaptability in the digital landscape. The channel's success is not just measured in views and subscribers but also in its financial achievements. Not What You Think's estimated net worth is around $1.4 million, with potential earnings reaching up to $1.9 million. This impressive valuation underscores the channel's influence and the effective monetization strategies employed by its creators.

The Education channel Not What You Think has attracted 3.1 million subscribers on YouTube. The channel launched in 2020 and is based in Canada.

So, you may be wondering: What is Not What You Think's net worth? Or you could be asking: how much does Not What You Think earn? No one beyond Not What You Think actually knows, however here's what we think.

What is Not What You Think's net worth?

Not What You Think has an estimated net worth of about $1.4 million.

Our site's data estimates Not What You Think's net worth to be around $1.4 million. While Not What You Think's finalized net worth is not known. Net Worth Spot's point of view thinks Not What You Think's net worth at $1.4 million, that said, Not What You Think's actual net worth is not publicly reported.

The $1.4 million forecast is only based on YouTube advertising revenue. Meaning, Not What You Think's net worth could truly be much more. Considering these additional sources of income, Not What You Think may be worth closer to $1.9 million.

How much does Not What You Think earn?

Not What You Think earns an estimated $339.1 thousand a year.

Not What You Think fans often ask the same question: How much does Not What You Think earn?

The Not What You Think YouTube channel receives around 188.4 thousand views every day.

Monetized YouTube channels collect income by displaying video ads for every thousand video views. YouTube channels may earn anywhere between $3 to $7 per one thousand video views. Using these estimates, we can estimate that Not What You Think earns $22.6 thousand a month, reaching $339.1 thousand a year.

Some YouTube channels earn even more than $7 per thousand video views. Optimistically, Not What You Think may earn up to $610.4 thousand a year.

YouTubers rarely have one source of income too. Additional revenue sources like sponsorships, affiliate commissions, product sales and speaking gigs may generate much more revenue than ads.

How Does Not What You Think Make Money?

Not What You Think generates revenue through several key channels. The primary source of income comes from YouTube's ad revenue program. As the channel attracts millions of views, it earns a share of the advertising revenue generated from its videos. This model allows creators to monetize their content effectively.

In addition to ad revenue, Not What You Think also benefits from sponsorships. Brands often seek to partner with popular channels to promote their products. The channel's focus on military technology makes it an attractive platform for companies in related industries. These sponsorships can provide a significant boost to their income.

Another avenue for revenue is merchandise sales. As the channel grows, it can create and sell branded products to its audience. This not only generates income but also strengthens the connection with fans.

Lastly, Not What You Think may explore additional platforms for content distribution. By expanding to other social media sites or creating exclusive content for platforms like Patreon, they can diversify their income streams.

In summary, Not What You Think makes money through:

• YouTube ad revenue
• Sponsorships
• Merchandise sales
• Potential expansion to other platforms

This multi-faceted approach allows the channel to thrive and continue producing engaging content for its audience.

Behind the Scenes: The Personal Lives of Not What You Think's Creators

Not What You Think is more than just a YouTube channel; it reflects the lives and passions of its creators, Tuxton and Rodney. Both men are in their 30s and hail from Canada. Before launching their channel, they had established careers in computer science and psychology, respectively. Their backgrounds provide a unique blend of technical knowledge and analytical thinking, which they apply to their content creation.

Tuxton and Rodney's friendship is a cornerstone of their success. They often share personal anecdotes and insights, making their videos relatable. Their casual approach to content creation began during a laid-back gathering at a cottage, where they first discussed the idea of starting a YouTube channel. This relaxed atmosphere fosters creativity and spontaneity in their work.

Despite their rapid rise to fame, they maintain a grounded lifestyle. Both creators balance their YouTube endeavors with personal commitments. Tuxton, for instance, transitioned to full-time content creation only in early 2022, after dedicating evenings and weekends to the channel while holding a full-time job. Rodney, on the other hand, has been a full-time YouTuber since 2018, managing multiple channels.

Travel plays a significant role in their lives. The flexibility of their work allows them to explore new places while continuing to produce content. Tuxton has mentioned being on a trip in Europe during interviews, highlighting how their careers enable them to experience different cultures and environments.

As they navigate their growing popularity, Tuxton and Rodney remain committed to their original vision. They aim to create engaging and informative content while fostering a sense of community among their viewers. Their journey reflects a blend of personal growth, friendship, and a shared passion for learning and sharing knowledge.

From Cottage Conversations to YouTube Stardom

Not What You Think is a YouTube channel co-founded by two friends, Tuxton and Rodney, during the COVID-19 lockdowns in Canada. Their journey began in a relaxed setting, where they casually discussed the potential of creating a YouTube channel. Tuxton, who has a background in computer science, was encouraged by Rodney to use his narrating voice for a project. This initial spark led to the creation of their first video, which focused on electromagnetism.

Initially, the duo had no clear direction for their channel. They explored various topics, from electricity to unexpected subjects like pregnancy and military technology. Their approach was experimental, allowing them to discover what resonated with their audience. This trial-and-error method ultimately shaped the channel's identity, leading them to focus more on military technology content.

As they produced videos, they quickly gained traction. Their unique blend of humor and informative content struck a chord with viewers. The channel's name, Not What You Think, reflects their aim to challenge assumptions and present surprising insights. This philosophy has guided their content creation, allowing them to explore diverse topics while maintaining a core focus on military technology.

In less than a year, Not What You Think transformed from a casual idea into a thriving YouTube channel with nearly 2 million subscribers. Their success story highlights the power of creativity and adaptability in the digital age.

The Meteoric Ascent of Not What You Think

Not What You Think began its journey during the COVID-19 pandemic, a time when many sought new forms of entertainment. The channel was co-founded by two friends, Tuxton and Rodney, who initially had no clear direction for their content. They started with a simple idea: to create engaging videos that would captivate viewers. Their first video, which discussed electromagnetism, was just the beginning.

As they experimented with various topics, they discovered a niche that resonated with audiences—military technology. A video analyzing the bullet-riddled planes of World War II gained significant traction, leading to a surge in views and subscribers. This pivotal moment prompted them to focus more on military tech, a decision that paid off handsomely.

In less than a year, Not What You Think skyrocketed from zero to nearly 2 million subscribers. Their content, primarily composed of YouTube Shorts, attracted over 70 million views monthly. The duo's ability to adapt and explore diverse subjects, from military vehicles to unique historical events, kept their audience engaged and eager for more.

Their success can be attributed to their commitment to quality and consistency. By embracing YouTube Shorts early on, they capitalized on a growing trend that many creators were still hesitant to explore. This strategic move, combined with their engaging presentation style, helped them stand out in a crowded platform.

As they continue to grow, Tuxton and Rodney remain dedicated to their mission of educating and entertaining. Their journey exemplifies how creativity and adaptability can lead to remarkable success in the digital age.

Not What You Think: Major Milestones in a Rapid Ascent

Not What You Think has achieved remarkable milestones since its inception. The channel, co-founded by Tuxton and Rodney, quickly gained traction in the competitive landscape of YouTube. Within just ten months, they reached a significant milestone of one million subscribers. This rapid growth is a testament to their engaging content and effective use of YouTube Shorts.

The channel's focus on military technology has resonated with viewers, leading to tens of millions of views on several videos. Their unique approach to presenting complex topics in an accessible manner has attracted a diverse audience. The duo's ability to blend humor with informative content has set them apart in the crowded YouTube space.

In addition to subscriber growth, Not What You Think has maintained impressive monthly view counts, often exceeding 70 million. This consistent engagement reflects the channel's ability to connect with viewers and keep them coming back for more.

Not What You Think has also embraced sponsorship opportunities, further solidifying its presence in the digital landscape. Their collaborations with brands have not only provided financial support but have also expanded their reach to new audiences.

Overall, the achievements of Not What You Think highlight the power of creativity and adaptability in the digital age. The channel continues to evolve, exploring new topics while maintaining its core focus on military technology and beyond.

Frequently Asked Questions about Not What You Think

What is Not What You Think's estimated net worth?

Not What You Think has an estimated net worth of about $1.4 million. This estimate is based on YouTube advertising revenue alone. However, the actual net worth could be higher, potentially reaching $1.9 million when considering other income sources.

How much does Not What You Think earn annually?

Not What You Think earns an estimated $339.1 thousand a year. This figure is derived from the channel's daily views and typical ad revenue rates. The channel's earnings could be even higher, with optimistic estimates suggesting up to $610.4 thousand annually.

What are the main sources of income for Not What You Think?

Not What You Think generates income through several channels. The primary source is YouTube ad revenue. Additionally, the channel benefits from sponsorships, merchandise sales, and potential expansion to other platforms. This diverse income strategy helps the channel thrive.

What is the YouTube channel Not What You Think about?

Not What You Think is a YouTube channel that focuses on military technology content. It gained popularity through YouTube Shorts and has accumulated tens of millions of views since its launch.

Who are the creators behind Not What You Think?

The channel is co-founded by two friends, Tuxton and Rodney. They started the channel during the COVID lockdowns in Canada, with Tuxton providing narration and Rodney handling editing.

What type of content can viewers expect from Not What You Think?

Viewers can expect a mix of videos primarily about military technology, including tanks and aircraft, as well as other intriguing topics like stress-testing cars and historical events.

How did Not What You Think grow its audience?

The channel experienced rapid growth due to its engaging content, consistent quality, and early adoption of YouTube Shorts, which significantly boosted its visibility and subscriber count.

What is the posting schedule for Not What You Think?

Currently, the channel publishes three Shorts and one long video each week. The creators split the research and scriptwriting responsibilities and typically complete videos a few days before publishing.

Is Not What You Think a full-time job for its creators?

Yes, both Tuxton and Rodney are now focused on YouTube full-time. Rodney has been a full-time YouTuber since 2018, while Tuxton transitioned to full-time in February 2022.

What are the future plans for Not What You Think?

The creators aim to increase their output to two long videos per week and are exploring the possibility of starting a second channel. They also want to engage more with their Discord community.

How do the creators research their video topics?

Tuxton and Rodney conduct extensive online research for each video. They often consult experts on specific topics to ensure the accuracy and depth of the information presented.

What makes the name "Not What You Think" significant?

The name was conceived by Rodney and reflects the channel's concept of exploring unexpected topics. It also signifies the creators' journey of discovering what their channel has become over time.