Howto & Style

Michelle Phan Net Worth & Earnings

Michelle Phan Net Worth & Earnings (2024)

Michelle Phan, an American YouTube star and makeup expert, has captivated audiences with her talent and expertise in the beauty industry. Born on April 11, 1987, in Boston, Massachusetts, Michelle's journey to success has been filled with determination, resilience, and a passion for makeup.

Michelle's parents were Vietnamese refugees, and her family faced numerous challenges, including frequent relocations due to her father's gambling addiction. When Michelle was just six years old, her father left, leaving her mother, Jennifer, to raise Michelle and her siblings on her own.

Despite her mother's hopes for her to become a doctor, Michelle followed her passion for art and enrolled in art school after graduating from Tampa Bay Technical High School. However, financial difficulties forced her to drop out. Nevertheless, Michelle's talent and dedication were recognized when she received an Honorary Doctorate of Arts from Ringling College of Art and Design in 2014.

Michelle's journey to YouTube stardom began in 2005 when she started a blog about makeup tutorials. She later transitioned to posting her own video tutorials on Xanga before making her YouTube debut in May 2007. Her makeup videos, featuring titles like "Romantic Valentine Look" and "Makeup for Glasses," quickly gained popularity.

Two of Michelle's tutorials, "How to Get Lady Gaga's Eyes," went viral after being featured on BuzzFeed in 2009 and 2010. These viral hits helped her reach 8.67 million subscribers and solidify her status as a YouTube sensation.

Michelle's talent caught the attention of Lancôme, who made her their official video makeup artist in 2010. This partnership made her the first Vietnamese spokesperson for the brand, expanding her influence not only in the United States but also worldwide.

In 2011, Michelle co-founded MyGlam, a monthly beauty product subscription service that later became known as Ipsy. The success of Ipsy led to Michelle raising $100 million, valuing the company at over $500 million.

Michelle's entrepreneurial spirit didn't stop there. In 2013, she launched her own makeup line, EM Cosmetics by Michelle Phan, in collaboration with L'Oreal. Although the brand initially faced challenges due to high prices, Michelle bought out L'Oreal's share in 2013 and successfully relaunched EM Cosmetics in 2017.

Throughout her career, Michelle has received numerous accolades and recognition for her contributions to the beauty industry. She was featured on the Forbes 30 under 30 and Inc. 30 under 30 lists in 2014. Additionally, she won an Inspiration Icon Award at the Streamy Awards and received a Shorty Award for Best YouTube Guru.

Michelle's personal life has also been a source of inspiration. She has been in a relationship with dancer and model Dominique Capraro since 2010. Despite facing legal troubles and the disappointment of her cosmetics line, Michelle returned to YouTube in 2017 after a hiatus, ready to continue sharing her passion for makeup with her loyal followers.

Michelle Phan's journey from a waitress to a YouTube sensation is a testament to her talent, resilience, and unwavering dedication. With over one billion views on YouTube and more than eight million subscribers, Michelle has become a trusted source of beauty advice and inspiration for millions around the world.

The Howto & Style channel Michelle Phan has attracted 8.67 million subscribers on YouTube. Michelle Phan is 36 years-old. The channel launched in 2006 and is based in the United States.

One common question we hear is: What is Michelle Phan's net worth or how much does Michelle Phan earn? The YouTuber is pretty secretive about earnings. We could make a solid estimate though.

Table of Contents

  1. Michelle Phan net worth
  2. Michelle Phan earnings

What is Michelle Phan's net worth?

Michelle Phan has an estimated net worth of about $100 thousand.

Although Michelle Phan's acutualized net worth is unverified, NetWorthSpot pulls online video data to make an estimate of $100 thousand.

However, some people have estimated that Michelle Phan's net worth might truly be much more than that. In fact, when thinking through more revenue sources for a YouTube channel, some estimates place Michelle Phan's net worth close to $250 thousand.

Michelle Phan, the renowned American YouTube star and makeup expert, has built an empire beyond her successful YouTube channel. While her videos have garnered over one billion views and she boasts more than 8.67 million subscribers, Phan has diversified her revenue streams through various ventures.

EM Cosmetics by Michelle Phan

In 2013, L'Oreal gave Phan the opportunity to create her own makeup line, EM Cosmetics by Michelle Phan. Although the brand initially struggled due to high prices, Phan bought out L'Oreal's share in 2013 and relaunched EM Cosmetics in 2017. With a renewed focus on her cosmetics line, Phan left her previous venture, Ipsy, to dedicate her efforts to EM Cosmetics.

Ipsy and Generation Beauty

Phan co-founded a beauty product subscription service called MyGlam in 2011, which later rebranded as Ipsy. The company has become a major player in the beauty industry, raising an impressive $100 million in October 2015. With an overall valuation of $500 million, Ipsy has solidified its position as a leader in the beauty subscription market. Additionally, Phan played a pivotal role in organizing Generation Beauty, a beauty conference sponsored by Ipsy.

FAWN and ICON Network

As a YouTube advertising partner, Phan launched her own multi-channel network called FAWN in 2012. FAWN, which stands for For All Women Network, aimed to empower and inspire women through various forms of media. In 2014, Phan partnered with Endemol Beyond USA to create the ICON network, which expanded her reach beyond YouTube and onto platforms like Roku.


In 2018, Phan founded Thematic, a collaborative platform that allows creators to license music from their favorite artists in exchange for promotion. This innovative venture provides a unique opportunity for content creators to enhance their videos with high-quality music while supporting artists.

These additional revenue sources have allowed Michelle Phan to establish herself as a prominent figure in the beauty industry. With her entrepreneurial spirit and dedication to her craft, Phan continues to inspire and empower millions of viewers around the world.

How much does Michelle Phan earn?

Michelle Phan earns an estimated $12.15 thousand a year.

There’s one question that every Michelle Phan fan out there just can’t seem to get their head around: How much does Michelle Phan earn?

The YouTube channel Michelle Phan gets more than 202.45 thousand views each month.

Monetized channels earn money by showing ads for every one thousand video views. Monetized YouTube channels may earn $3 to $7 per every one thousand video views. If Michelle Phan is within this range, Net Worth Spot estimates that Michelle Phan earns $810 a month, totalling $12.15 thousand a year.

Our estimate may be low though. Optimistically, Michelle Phan could possibly earn as high as $21.86 thousand a year.

However, it's uncommon for YouTube stars to rely on a single source of revenue. Influencers could promote their own products, accept sponsorships, or generate revenue with affiliate commissions.

What could Michelle Phan buy with $100 thousand?What could Michelle Phan buy with $100 thousand?


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