All Elite Wrestling Net Worth & Earnings

Updated April 1, 2024

Tony Khan, the son of Jacksonville Jaguar owner Shahid Khan, is the owner and producer of All Elite Wrestling (AEW), a Florida-based professional wrestling promotion. AEW, which is considered the second biggest promotion in the world, has gained significant popularity since its establishment five years ago. With three main television programs that attract 3.94 million total weekly viewers in the United States, successful pay-per-view events, and large live show attendances, AEW has solidified its position in the industry.

Despite the ongoing challenges in the cable environment, the business of professional wrestling has experienced a resurgence in popularity. The recent success of WWE, with record revenues and increased viewership ratings, has further highlighted the demand for wrestling content. As the television rights renewal for AEW's programming on Warner Bros. Discovery (WBD) approaches, there is growing interest from capital allocators and content distributors.

While AEW's financial statements remain confidential as a private company, Tony Khan has disclosed that the company generated over $100 million in revenue in 2022. Comparing AEW's potential valuation to WWE's recent sale, which implied a valuation of $8.53 billion, suggests a valuation of approximately $620 million for AEW. However, the value could increase significantly with a new television rights contract, potentially reaching close to $1 billion.

AEW's financials and potential valuation have attracted attention from potential investors and acquirers. The accessibility of capital and the current market conditions make outside investment an attractive option for AEW's growth. However, Tony Khan's passion for the professional wrestling industry and his desire to maintain control of AEW make minority investments from growth-focused private equity firms a more likely scenario.

As AEW approaches the end of its current television deal, the promotion remains an attractive target for capital. The ongoing strike by the Writers Guild of America (WGA) and Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) has created a demand for content, and AEW's unique position as a non-scripted program makes it an appealing option for platforms and streaming services.

Despite recent declines in television ratings and live show attendance, AEW's overall potential and the broader public interest in professional wrestling make it an intriguing business to follow. With a high asking price of $1 billion, AEW's value reflects its growing prominence in the industry. Tony Khan's investments in various ventures, such as a new video game and merchandising partnerships, indicate his commitment to the long-term success of AEW.

While valuations in the wrestling industry can be subjective, industry experts and insiders believe that AEW's value exceeds $1 billion. The self-funding approach taken by the Khans further emphasizes their commitment to the company's growth and success. As AEW navigates the changing landscape of sports entertainment, its future remains promising and full of potential.

All Elite Wrestling is a well-known YouTube channel covering Entertainment and has attracted 3.94 million subscribers on the platform. The channel launched in 2018 and is based in the United States.

One common question we hear is: What is All Elite Wrestling's net worth or how much does All Elite Wrestling earn? Using the viewership data from All Elite Wrestling's channel, we can forecast All Elite Wrestling's net worth.

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All Elite Wrestling net worth
All Elite Wrestling earnings

What is All Elite Wrestling's net worth?

All Elite Wrestling has an estimated net worth of about $6.82 million.

Although All Elite Wrestling's acutualized net worth is unverified, our website pulls online video data to make a prediction of $6.82 million.

The $6.82 million estimate is only based on YouTube advertising revenue. Realistically, All Elite Wrestling's net worth may really be higher. In fact, when including more sources of revenue for a YouTuber, some sources place All Elite Wrestling's net worth close to $9.55 million.

All Elite Wrestling (AEW), the popular professional wrestling promotion owned by Tony Khan, has established various additional revenue sources beyond its successful YouTube channel. These sources contribute to the company's growth and financial stability.

Merchandising and Action Figure Line

AEW has invested in merchandising, including the creation of an action figure line in partnership with Berkshire Hathaway-owned Jazwares. This move allows fans to purchase collectible action figures featuring their favorite AEW wrestlers. The action figure line has gained significant popularity among fans, contributing to AEW's overall revenue.

Partnerships and Licensing

AEW has also formed partnerships and licensing agreements to expand its brand presence and generate additional income. These collaborations include licensing its brand for various merchandise, such as apparel, accessories, and collectibles. By leveraging its brand recognition, AEW can tap into different markets and reach a wider audience.

Video Game Development

AEW has made significant investments in the development of a new video game called Fight Forever. While projected sales are not expected to be groundbreaking by video game standards, the game is anticipated to generate substantial revenue for the company. With the popularity of professional wrestling video games, AEW's entry into the gaming market presents an opportunity for increased profitability.

Live Events and Ticket Sales

AEW organizes live events, including pay-per-view shows and televised programs, which attract a large number of fans. These events generate revenue through ticket sales, merchandise purchases, and sponsorships. A recent live show at Wembley Arena in London, England drew an impressive attendance of 72,265 fans, highlighting the company's ability to attract a global audience.

Television Rights and Streaming Deals

While the details of AEW's next television deal are not publicly known, the company's programming on Warner Bros. Discovery (WBD) platforms has been successful, regularly drawing 1.5 million total weekly viewers in the United States. A new television rights contract could significantly impact AEW's revenue and valuation. Additionally, AEW's presence on various streaming platforms provides an opportunity for further monetization.

Overall, AEW's additional revenue sources, including merchandising, partnerships, video game development, live events, and television rights, contribute to the company's financial growth and sustainability. These diverse income streams allow AEW to expand its brand and continue providing exciting content to its dedicated fanbase.

How much does All Elite Wrestling earn?

All Elite Wrestling earns an estimated $1.71 million a year.

Many fans wonder how much does All Elite Wrestling earn?

When we look at the past 30 days, All Elite Wrestling's channel attracts 28.43 million views each month and more than 947.74 thousand views each day.

Monetized YouTube channels generate revenue by serving advertising for every thousand video views. YouTubers can earn an average of between $3 to $7 per thousand video views. Using these estimates, we can estimate that All Elite Wrestling earns $113.73 thousand a month, reaching $1.71 million a year.

Our estimate may be low though. Optimistically, All Elite Wrestling may make as much as $3.07 million a year.

However, it's unusual for YouTuber channels to rely on a single source of revenue. Additional revenue sources like sponsorships, affiliate commissions, product sales and speaking gigs may generate much more revenue than ads.